Digital marketing tracking and analytics expert specializing in Meta Pixel, Conversions API strategy, Google Tag Manager, GA4, conversion tracking, and API integrations for growth-focused teams.
Measurement stack
Meta Pixel · GTM · GA4 · APIs · Conversion tracking
I work where advertising platforms, websites, analytics tools, CRMs, and custom APIs need to exchange reliable conversion data.
Audit and rebuild Meta event tracking so PageView, ViewContent, Lead, AddToCart, Purchase, and custom funnel events are mapped cleanly and measured with confidence.
Build a maintainable Google Tag Manager container and GA4 event model for websites, landing pages, ecommerce funnels, and lead-generation journeys.
Connect lead forms, CRMs, ad platforms, spreadsheets, webhook endpoints, and custom APIs so marketing data moves to the right system without manual work.
Diagnose missing, duplicated, or misleading conversion data across Meta, Google Ads, GA4, GTM, and website events, then provide a prioritized measurement plan.
The goal is not to install every tag. It is to design a clear event model, protect data quality, and connect marketing systems around real business outcomes.
Meta Pixel · CAPI · EcommerceReworked a fragmented ecommerce event setup into a clear purchase funnel with browser and server event planning, event ID strategy, and campaign-ready QA documentation.
GA4 · GTM · Lead GenerationDesigned an event and conversion framework for multiple landing pages, preserving campaign context and making form, call, and high-intent actions visible in one reporting model.
The personal blog is structured for search-friendly long-form content, internal linking, topical authority, and shareable article pages.
A practical review of event quality, duplicate firing, funnel coverage, parameters, and browser-side validation before more budget goes into Meta campaigns.
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A maintainable GTM setup uses intentional naming, reusable variables, a predictable dataLayer, and clear ownership instead of dozens of unexplained tags.
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Why event volume is less important than a clear measurement model for leads, qualified actions, ecommerce steps, and campaign analysis.
Read articleSend me your current setup and the measurement problem. I'll help identify where tracking, event logic, or system handoffs are breaking down.