I'm Daniel Carter, a digital marketing tracking and analytics specialist with more than 9 years of experience across paid media measurement, tag management, analytics, conversion tracking, and marketing integrations.

My projects usually begin when Meta reports one number, GA4 reports another, the CRM has missing source data, or a development change has quietly broken important conversion events.

I map the customer journey, define the measurement model, inspect how events actually fire, and rebuild the tracking layer with clear naming, dataLayer logic, QA, and integration documentation. I also connect lead and campaign data through APIs and webhooks when the marketing stack needs more than browser tags.