These portfolio examples show how I frame a measurement problem, connect the technical implementation to business goals, and report the outcome clearly.
Meta Pixel · CAPI · EcommerceReworked a fragmented ecommerce event setup into a clear purchase funnel with browser and server event planning, event ID strategy, and campaign-ready QA documentation.
GA4 · GTM · Lead GenerationDesigned an event and conversion framework for multiple landing pages, preserving campaign context and making form, call, and high-intent actions visible in one reporting model.
API · CRM · AutomationConnected website inquiries to a CRM and internal notification workflow using validated webhooks, source metadata, and error-aware lead delivery logic.