DCDaniel CarterTracking · Analytics · API Integration
Services

Technical marketing measurement for teams that need cleaner data and stronger integrations.

Engagements can start with a focused tracking audit, a complete implementation, or a measurement and integration plan for your development team.

01

Meta Pixel & Conversion API Tracking

Audit and rebuild Meta event tracking so PageView, ViewContent, Lead, AddToCart, Purchase, and custom funnel events are mapped cleanly and measured with confidence.

Cleaner event data
Better funnel visibility
Reliable campaign measurement
02

GTM & GA4 Analytics Setup

Build a maintainable Google Tag Manager container and GA4 event model for websites, landing pages, ecommerce funnels, and lead-generation journeys.

Structured dataLayer
Meaningful conversions
Easier future tracking changes
03

API, CRM & Marketing Automation Integration

Connect lead forms, CRMs, ad platforms, spreadsheets, webhook endpoints, and custom APIs so marketing data moves to the right system without manual work.

Faster lead routing
Connected marketing systems
Less manual reporting
04

Tracking Audit & Attribution Consulting

Diagnose missing, duplicated, or misleading conversion data across Meta, Google Ads, GA4, GTM, and website events, then provide a prioritized measurement plan.

Prioritized fixes
Reduced data gaps
Clearer ROI decisions

Not sure where the tracking problem starts?

Send the platforms you use, the events you are trying to measure, and the reporting mismatch you are seeing. The first step is understanding the measurement gap before adding more tags.

Request a tracking review